Lighting The Beacons Understanding & Getting Ready For Online Offline Integration

Businesses are constantly on the lookout for the latest piece of technology, to gain a larger share of the market. Beacons hold an attractive promise for retail, healthcare, travel and educational businesses.

The white paper takes you on a journey involving Beacons. It illustrates the why, how, where who and what of the beaconing phenomenon in great detail. With practical examples and case studies, the white paper presents a synopsis on beacons to help you decide if you should jump on the bandwagon, just yet.

You’ll find answers to the following questions:

• • Why are beacons important and what makes them attractive for the marketplace?
• • How do beacons work? How do you decide if your business is ready to use beacons?
• • What are the problems that beacons can help you solve in your business?
• • Where are beacons being used in retail, healthcare, hospitality, travel, and education industry?
• • Who are the people and businesses responsible to bring Beacon technology to the market?